I accidentally fell into marketing because I wouldn't shut up about football. Started as an anthropology major writing about why people obsess over the game, realised I was basically doing cultural analysis and brand psychology without calling it that, and switched to marketing after taking a few electives. Turns out understanding why people actually care about things is pretty useful when you're trying to get them to care about your brand.

"Let Me Flex"

• 25-30% increases in organic traffic through SEO strategy at Optimise Online

• 25% sales lift from social campaigns at Pham Group IGA

• 600% impression growth and 200% follower increase at Curtin Law School using zero-budget content

• Won Best Individual Pitch Presenter at JumpStart WA 2025 for a youth recruitment campaign targeting 16-19 year olds

• Earned Top 10 Sports Writers badge on Medium

• Managed digital marketing for 13+ clients simultaneously across agency and in-house roles

Beyond Client Work

When I'm not doing client work, I write for Extra Time Magazine covering grassroots football culture. It's taught me how to spot what resonates with people before it goes mainstream, which turns out to be incredibly useful when you're creating content that needs to be at the forefront while connecting with the right audience.

I'm also a Manchester United fan, so I'm very comfortable managing expectations and staying optimistic when the data suggests I probably shouldn't be... Long-term brand building anyone?

How I Work

As a Gen Z marketer, I care about campaigns that show up authentically, not ones that try to manufacture relatability. I help brands figure out what actually connects with younger audiences without pandering or trying too hard.

If you're looking for someone who understands how to bridge strategic thinking and hands-on execution while keeping it real, we should talk.

Ready to work together? Get In Touch. I promise I don't bite, and the strategy won't fall apart when it's time to execute.