AestheticFutbol
Built football commentary platform from zero to 10k+ followers through cultural analysis. Launched professional career at SoccerMondial and Extra Time Magazine.
What Happened
Built 10k+ followers organically over two years. Standard posts hit 500k impressions, high-performing posts broke 1M+, and viral content generated 100+ comments showing genuine engagement beyond passive scrolling. Earned a Top 10 Sports Writers badge on Medium, validating the written content quality alongside the visual work.
The platform led directly to a six-month role at SoccerMondial, a Swiss football agency, where I increased audience interaction by 10% and grew social followers by 20%. Later opened doors to Extra Time Magazine as a contributing writer covering grassroots football culture.
What started as a university assignment about ultras became a portfolio proving I could create content people actually cared about, which launched a professional marketing career. Skills developed through a passion project translated into measurable business value.
What I Built
A football commentary platform that covered the game day-to-day across European leagues, boosted by World Cup 2022 coverage. I produced content that provided news, opinion, and in-depth discussion - building an audience, collaborating with creators worldwide, and creating community amongst football fandom.
Posted daily during peak periods (2022-2024), creating 1,120 posts over three years - averaging one post per day for 36 months straight. Content evolved through three phases:
Phase 1 (2021-2022): Photos with long-form captions establishing voice and writing capability
Phase 2 (2022-2023): Graphics and short-form video using Photoshop, Lightroom, and Final Cut Pro - video became the hook driving people to read deeper analysis
Phase 3 (2023-2024): Expanded to Medium for long-form writing Instagram couldn't accommodate, creating content ecosystem where visuals drove traffic to full articles
Every post needed to offer genuine insight worth someone's time. Everything was created using free tools and my phone - zero budget, zero paid promotion, purely content quality driving organic growth.
What Happened
Built 10k+ followers organically over two years (2021-2023) without paid promotion or growth hacking. Standard posts hit 200k impressions, high-performing content broke 1M+ impressions, and viral posts generated 100+ comments showing genuine engagement beyond passive scrolling.
Earned Top 10 Sports Writers badge on Medium in 2023, validating written content quality alongside visual work. Medium articles drove 20-30% of Instagram traffic through cross-platform content ecosystem.
Quantified outcomes:
10k+ followers in 2 years (0 → 10,000)
1,120 posts over 3 years
Daily posting maintained 2022-2024
500k average impressions per post
1M+ impressions on high-performing content
100+ comments on viral posts
Top 10 Sports Writers badge (Medium, 2023)
20-30% traffic driven from Medium to Instagram
Career Impact
The platform led directly to a six-month role at SoccerMondial (Swiss football agency, Nov 2022 - April 2023), where I increased audience interaction by 10% and grew social followers by 20% in six months. Later opened doors to Extra Time Magazine as contributing writer covering grassroots football culture.
What This Taught Me
What started as a university assignment about ultras became a portfolio proving I could create content people actually cared about. Skills developed through a passion project - consistency, storytelling, community building, platform fluency - translated directly into measurable business value at SoccerMondial and editorial credibility at Extra Time Magazine.
The bigger lesson: authenticity and consistency beat budget and follower count. Building 10k engaged followers who genuinely care matters more than 100k passive scrollers. That understanding shaped how I approach every marketing project - with focus on what makes people actually care, not what theoretically should work according to best practices.
